The Benefits of Using magento development agency for Your Online Business
Magento is an open-source commerce platform. This means you can customize and extend it as needed. It offers a fast-loading web page, powerful product search engine, multiple plug-ins, and flexible customization. This makes it a good choice for businesses of any size. Here are some of the main benefits of using Magento:
Fast-loading web page
A good way to optimize the speed of a Magento website is to minify and merge CSS files and minimize the use of JavaScript. These two steps can substantially increase page load speed. It is also a good idea to update to the latest version of Magento, as there are often numerous tweaks and improvements made to the code to make it perform better. To learn more about the different methods for optimizing the performance of your website, keep reading.
The latest version of Magento has a feature called Move JS code to the bottom of the page. This feature relocates non-critical JavaScript code to the bottom of the storefront page, which speeds up the page. It also improves the image slider, allowing product images to load almost as fast as the page’s content. By using this technique, you can increase the loading time of your Magento pages by more than 300%.
Powerful product search engine
In Magento, the powerful product search engine relies on Elasticsearch to find products. This powerful search engine loads data from the MySQL database. Without a properly-indexed index, Magento cannot find products. It also uses the OR condition to find products. For example, if a searcher enters “orange t-shirt”, the results may include a matching orange t-shirt or raspberry juice. The search results may also contain suggestions based on the attribute used to make the search.
Besides the built-in Magento search engine, you can use the powerful Klevu extension to speed up the product search process. This extension integrates with Apache Solr to increase product search speed in Magento store by 200 times. It also supports fuzzy search, which improves search results and helps the website rank higher in search engine results. This extension costs EUR499 and is suitable for Magento 1.x and later. A search extension can help your ecommerce store generate more sales by optimizing product searches.
Multiple plug-ins
One of the reasons why many online businesses choose to use Magento is its flexibility. Whether you want to customize your website or make it more user-friendly, there are many plug-ins available to you. You can add plugins to make your store more dynamic and user-friendly, boost your conversions, or build brand loyalty. By using Magento plug-ins, you can take your online business to the next level.
One of the most popular Magento plug-ins for cross-selling is Customers Also Viewed. This plugin is a great way to generate more sales by creating highly personalized offers for your customers. It can also help you increase your average order value by hiding items that are out-of-stock or in a different category. It also lets shoppers share your products on social media, which can result in qualified leads. Magento plugins can help you create highly targeted email campaigns, too.
Easy to customize
When you decide to use Magento as your e-commerce platform, you should choose a theme that’s easy to customize. The theme you choose should be easy to modify and has clean code. It should also be responsive and compatible with all browsers and devices. Additionally, you should make sure to choose a theme that has powerful modules. One of these modules is the Dropshipper, which is a great feature for any wholesale website. It’s also easy to install and configure.
This module provides the ability to customize the theme of your Magento store. You can use it for different purposes, such as customizing the layout of the content. You can also change the color of certain elements in a theme to suit the overall design of your store. For example, you can use the MegaMarket theme if you’d like to have rich colors. Moreover, this theme comes with great modules, which you can choose based on your preferences.